You're a coach selling your services online.

Great!

You're part of the world of ecommerce that just keeps on growing. But that means you need to stand out amongst your competition.

How do you do that?

Easy.

You use micro-integrations to make your business website a high converting, lean, mean selling machine.

Here's how:

Nowadays, the average coaching business owner has access to several innovative resources that make online entrepreneurship far more accessible and less daunting. From bots that handle basic queries to accounting software, marketing analytics tools and customer relationship management, there's a solution to every time-consuming task.

Micro-integrations or microservices are a large part of this shift, giving businesses access to small, dedicated parcels of software that serve specific functions.

These microservices are designed to be easily integrated with websites or apps to boost their functionality and efficiency.

Join me as I break down a few of the most common and useful microservices currently available for coaches with web-based businesses, or who offer coaching services online.

Google Analytics

One of the most vital tools available for any type of service or ecommerce site is analytics software.

In essence, this software tracks, collects, and organizes important data about activity on your website giving you a clearer picture of your target market.

Google provides a fairly robust analytics service which allows you to clearly see how people use your website, what they gravitate towards, what they ignore, and where they are from.

Small businesses have access to a free version of Google Analytics which provides most of the functions needed to start utilizing user data to help your business grow in the right directions. There is also a premium version which offers a more comprehensive package for a recurring monthly fee.

Coaching businesses can use Google Analytics selectively by adding their tracking code to each webpage they want to track.

Armed with the information provided by analytics software, you can create and deploy targeted marketing campaigns to attract bigger audiences, try out new user interface architecture, and get immediate feedback.

In a nutshell, you can direct the flow of resources to where it's most demonstrably useful.

Live Chat

A live chat feature on your website creates a direct and accessible line of communication between you and your clients.

There are several benefits to this. Clients can get instant feedback while remaining on your site as well as interact with knowledgeable representatives who can assist them with product information, pricing, and special offers.

Research has shown that a live chat feature can have a significant impact on online sales. Customers who have their queries addressed timeously and professionally are far less likely to abandon their carts and more likely to buy from you instead of competitors with comparatively poor response time and quality.

There are many options to consider when choosing live chat software for your site—especially if you are running your own coaching business and have additional staff..

Live Chat and Chatbots are among the most popular, and for smaller businesses, chatbots are the ideal option. The AI within the chatbot software can guide users step by step through the most common issues and queries received on a daily basis.

Chatbots are also operational 24/7, meaning that even if your support has clocked off, your chatbot will be there to provide assistance.

ReferralCandy

ReferralCandy is a microservice that can easily integrate into your Heroic website.

Its main purpose is to incentivize word-of-mouth referrals by offering various rewards for clients who tell their friends about your website.

Referral marketing is a potent strategy for generating brand awareness and boosting revenues, especially for coaches. Coaching can be a hugely personal undertaking, and any positive references from clients is sure to benefit your practice.

ReferralCandy generates and distributes individual referral codes for every client, making it easy for existing patrons to encourage those within their social circles to join.

This type of marketing strategy requires minimal input and effort on behalf of the business. Instead, it utilizes the potential of ordinary people to grow your client base.

MailChimp

Services like MailChimp also use analytics. But instead of simply providing you with the data it gathers, it also helps you create targeted emails that are more relevant to the recipient.

Slogging through emails, manually following up on pending sales or queries, and managing mailing lists is an extremely tedious process.

Resources like MailChimp automate these processes.

For example, letting interested clients or potential clients know when you're running a new class, or have a new package is made easy.

Much like how accounting software takes the pressure off manual bookkeeping processes, MailChimp frees up countless hours that you'd otherwise spend typing up emails.

Most importantly, Mailchimp easily integrates with Heroic!

Teamzy

Teamzy is a CRM (Customer Relationship Manager) designed for developing a coaching business and providing consistent service to clients. It integrates with Gmail to organize contacts, create reminders, track schedules and data, and ensure follow-ups and are never missed.

Every conversation is tracked, and activity on Facebook, text, and email referenced. It's easy to see what the last interaction was, and where a follow up is required. Essentially, Teamzy drives communication and keeps it flowing.

Contact management is made simple and data-driven lists are compiled based on previous interactions. This allows service providers to forge meaningful relationships, truly connect with clients, and build trust.

Furthermore, Teamzy keeps pipelines full. It provides data-backed stats that illustrate the percentage of prospects versus current clients.

The reporting tool allows you to generate reports that highlight where communication is lacking, and what to focus your efforts on.

Get Ahead

Take your coaching business to the next level. Use the micro-integrations that best suit your business and watch it grow. You can integrate whatever software suits your needs, and scale up as your client base expands and your revenue starts rising.

When using Heroic you can integrate with a myriad of third-party tools. Check it for yourself here.

Micro-integrations are there to give your coaching business the boost it needs. You don't have to be a web-wizz or marketing guru to see that they add value—for you and your clients.

Don't get left behind. Be the best coaching business online. Try it!

Melanie Robles