Before you search for tips on how to outsource content writing, have a think.
Imagine outsourcing copywriting, blog articles and general content writing to people on Fiverr or Upwork…You can just relax and wait for the work to come in.
It sounds appealing but it isn't.
Before you think about outsourcing your content writing for your coaching or consultancy business, you need to realise that you are the only one who knows and understands your market.
You are the only one who understands your customers' pains, frustrations and what makes them tick.
Educating someone else about your market is going to take you as long as writing 10,000 words worth of content.
That's between 10 and 20 blog posts, which could cover about half a year worth of content. Think about that.
1. Knowledge is power
If you are running a coaching practice or consultancy business, chances are you've had many conversations with customers and you understand their needs.
You also instinctively understand what they search for on the net. The questions they ask themselves and the answers they are seeking through Google.
If you don't yet, make sure you call three to five of your customers to understand this.
The subtle art of understanding how someone visiting your website can convert into a customer is very difficult to explain to someone who is not familiar with your coaching customers and market.
If you are only starting out, you will have strong assumptions about your potential customers that you will have given some thought to create your mission statement.
In case you are thinking about starting a coaching business and haven't crafted your mission statement yet, try my Magnetic Mission Statement Worksheet and you'll be ready to capture those customers.
Once you have done your mission statement exercise you will understand who your perfect customer is, where they are now and where they want to be. Your outsourced content writer will not know or understand that.
You'll have to spend a lot of time educating your ghost content writer before he or she is capable of delivering anything that will speak to your perfect customer.
So, instead of wasting time educating your outsourced content writer why not spend it educating your potential customers?
2. Building Trust is key
Writing and publishing articles that speak to your coaching audience builds trust. Getting more coaching clients can only be done by building trust and that cannot be outsourced.
While researching for content, keywords and data to put meat on the bones of your articles, you will learn a ton of stuff that you can then pass on to your customers. This, again will help build expertise in your field and increase the level of trust because your customers only want to work with the best.
Outsourcing content writing will throw your customers off as they will most likely be confused.
The articles will not sound or read like you - unless you take the time to educate your ghost content writer and he or she has been able to read a few of your blog posts first.
Most of the cheaper ghost content writers out there will use automated content generation tools.
There are plenty of content generation tools using AI technology to automatically generate articles, tweets and posts. While this can save time, they generate content that will need polishing.
If you really want to save time I would suggest using a tool like that before thinking about outsourcing it all. Try generating a couple of articles and spend some time polishing them. Having said that, there is nothing better than creating your content from start to finish yourself.
Another method that helps with ideas and get you posting faster is white labelled content like plr.me. This website has thousands of articles that you can use and adapt to your specific niche and offering. Make sure you tailor the content to your style and market.
Try to write articles of between 500 and 600 words to start with on subjects your enjoy and know about. It will start flowing.
Try taking my six-week SEO challenge that you can find in my SEO for Coaches Cheatsheet. It'll also put you on track to rank higher and quicker on search engines.
3. Return on investment is gold
Writing your own content doesn't cost you anything.
But you need to see it as an investment because each one of your articles build a library of assets that you will be able to use over and over again.
Also, it is an investment in yourself. Copywriters and bloggers have crafted their skills over years of practice. The best copywriters spent thousands of hours copying by hand popular sales letters in order to understand and develop their craft.
The same applies to you. After only writing a few articles you will get better at it and it becomes easier to create more in-depth content.
Having said that, your articles will probably not be read by many people. That's the reality of the game.
So remember, if you write your articles yourself, your investment is only time.
If, however, you start spending money on outsourcing content writing, your articles need to bring in leads that convert in order for you to generate any return on investment.
The likelihood for that ROI to be positive is very small.
What does it cost to have someone write content?
You can certainly find someone on Fiverr take your money, but the result will certainly be disappointing.
A good content writer can charge between $1,000 to $2,000 for a meaty piece of content of about 1,000 words with proper research thrown in there.
Knowing that, how many leads does that piece of content need to bring into your funnel? The ROI will then depend on how many leads you will be able to convert through that piece of content.
If you still want to do it, let me know how it goes.
For the wise out there, download my SEO for Coaches Cheatsheet, take the six-week challenge and effortlessly show up on the first page of Google.