Get rid of these heavy images and get your website to load much faster. Here is how:
1. Figure out your website loading time
2. Find the images that slow it down
3. Resize and upload
If your website is too slow to load, Google may never get your site to rank high enough to have visibility.
For coaches and consultants this can be painful as you don't necessarily have the skills or means to optimise your website for better ranking.
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Google is not the only issue, if you decide to spend some money on Facebook ads for your coaching business you may be wasting big money. If people click on your ads and land on your website, if it doesn't load instantly, people move away.
You only have a fraction of a second to grab their attention.
So, how can you help speed up the loading time of your website?
1. Figure our the upload time of your website
The main culprit are images. You pick a nice picture that you took with your latest iPhone to discover that it's 4 or 5 MB. Stick a few on your home page and it quickly adds up and slows down your website.
First, figure out your loading time so you can compare if the images were the real problem.
Use a free tool like GTmetrix to measure the performance of your site. It will show you the load time and what elements take the longest.
Here is a screenshot of what you get. You can see from this image that the loading time is great (that's because it was built with Heroic!) - this is what you want to aim for.
The Time to Interactive (which is the time it takes for your site to become fully interactive) is 1 second, which is great. Most teenagers can manage to wait a second to interact with a site and so will your coaching clients!
If you are reading this article it's probably because you have some red or orange showing.
This website takes about 7seconds to load fully and it's probably because of the main home page image.
So, let's tackle the problem.
2. Resize and compress those images.
The issue is usually because the image size is too large and/or your image dimension is not set properly.
In order to reduce the image size you need to compress it.
Use a free compressor like Optimizilla or TinyPNG to get it done quickly. These image optimisers will compress your image whilst keeping its quality.
Also, while compressing it, you can pre-set the image size. This is important because unspecified image dimensions will create havoc in your content. It will shift the content randomly which, as a result, will impact your cumulative layout shift score. In layman's terms, it means it will impact your SEO and performance.
3. Upload optimised pictures
Once you've optimised your images, all you need to do is upload them again and publish. The size of some images will have changed meaning that you may have to reorganise the layout. This can be painful if you are using WordPress or if you have built a php site, so be patient.
Once you've published, give it a bit of time to propagate and then run a Gmetrix test again. It's an iterative process. You may have to do this for your other pages too but it will ultimately help the performance of your coaching website.
Shall we do it for you?
At Heroic this is all automatic.
We have developed a state-of-the-art process that takes care of optimising your images to guarantee better performance. That way, you don't have to lift a finger and you don't have to worry about the technical side of your website.
You just focus on delivering your message to your audience and get them to sign up, we take care of the rest...
Choose a template and sign up for free here.
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