Section One

What's the real purpose of your site?

Before we can talk about your site, we have to be on the same page about what your site is actually for. So many coaches dive head first into building a site without answering this rather simple question.

So let me ask you -- what's your site for?

It's easy to treat your site as a mere source of information, or an electronic pamphlet imparting information about your qualifications, training, or your many certifications and services. And it's easy to make the mistake of assuming that this information will be a big enough reason for people to hire you, buy your products or programs.

This is the biggest mistake you can make.

There are now over 1 Billion websites online

Hundreds of thousands in your niche, and tens of thousands who look and and sound just like you.

In today's online world, your site needs to work so much harder than everybody else's. It's your most important ambassador, your P.R. pro, your salesperson, your "body double" online, and it's how you share your message with the world. It's how you get clients and sales and make money.

And if you don't have a plan to stand out, get noticed and convert your visitors into repeat paying customers, then you'll be out of business, fast.

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Why I wrote this guide to the Ultimate Coach Website

Coaches are some of my favorite people. They change the world, transform live, and make a huge impact on the lives of so many people. You're in it for the right reasons, and I love that.

Me, at Chantelle Adams' Shine event in Kalowna, CA

I personally know hundreds of coaches, and most are unhappy with their site. And if you're reading this guide, I'm going to make an educated guess that you're unhappy with your site, too.

The fact is that, for most coaches, their sites aren't generating the results they desire.

Worse still, many coaches actively avoid sending people to their site because they know it doesn't represent them in the best light. And some coaches I know are even embarrassed by their site. And across the board, they have no idea how to fix it.

You've tried everything, but nothing's worked to fix the problem...

You know you bring incredible value to people, but for some reason, it hasn't translated into a site that converts your visitors into repeat paying customers who are willing to pay you what you're worth.

And you've tried a lot of the latest tactics and strategies, you've invested in programs and courses, and you have certifications up the wazoo, but still nothing's worked. And for the most part, you feel exhausted, overwhelmed and unsure what to do next.

There are so many options and choices available to you that it can be hard to know what's going to work and what will lead to more of the same.

That's where I come in. I've been building websites for coaches for the past 15 years, and over those years there's a very big reason that some coach websites become a huge asset, bringing in the big bucks, and some turn into a depressing and embarrassing drain on your resources.

When they say, "I'm going to..." lost weight, write a book, quit smoking, etc.. you know they'll actually do it. But when you set the same goals, you're not so sure. Maybe you will do it.

I've found that you just need a few simple tweaks to turn it all around. A few specific things in a very specific order is all you need to make a huge difference to both your and the world's bottom line.

But most coaches have no idea about this stuff. And here's the thing -- you shouldn't have to be an expert at this stuff.

You should be doing what you're meant to do: making a good income while making a difference in the world -- instead of feeling embarrassed about your website, feeling frustrated that it's not growing your business, and powerless to fix it.

That's why I've created this guide; to show you that your website can and should be an asset, and NOT an expense. By "asset" I mean that it brings in leads, sales, and clients every single day, day in, day out, reliably, without taking any of your time.

The truth is, it's actually pretty easy to have the kind of site that will build your business

You just need a better plan, a proven solution, and a concrete roadmap for how to get there.

And despite your experience up until this point, I want to let you know that it's easier than you think, if you're willing to open to other some ideas that are perhaps a little non-intuitive but deeply effective.

That's exactly what I have for you in this free guide: a proven roadmap to the kind of site that's an asset to your business instead of an expensive liability. A site that helps thousands of coaches make a great living, make a difference and get on with doing the work they're here to do.

Are you ready to get started?

Great. Let's dive in.

Download the free PDF:

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WHO ARE WE?

Hi, we're Marisa Murgatroyd and Murray Gray, co-founder of the Internet Famous web branding agency, and the award-winning Heroic platform.

We've helped thousands of coaches to turn their business around, make more money helping more people, thereby making a bigger impact on the world so they can do the work they're here to do.

In this guide you'll learn:


Why some coach sites work while the vast majority don't

The top 20% of the coach sites out there bring in 80% of all the money. What are they doing that you're not? In the next section we'll talk about the usual advice dispensed to coaches, and why it completely sucks if you want to have a site that actually works.

The 3 business models that you can have as a coach

"Coaching" is what you do. It isn't actually a business model.

In Section 3, you'll learn about the 3 business models you can have as a coach -- from when you're first getting started -- right up to $1MM per year revenue. You'll see how your stage of business directly affects your business model, pretty much everything about how you should market yourself.

The 3 websites you can have as a coach

The 3 business models you discovered in the previous section correspond perfectly to the 3 kinds of websites that serve coaches best.

You'll see how they're different, and how to pick the one that's right for your business, today.

Section Two

Why the usual advice doesn't work

We've already established that most coach websites don't work as well as they could.

When you put in so much energy, effort and focus, but yet, it doesn't translate into a website that brings in new clients or that grows your business reliably, it can be frustrating, especially when you think you're doing everything right, and following the advice of the experts about how to do online marketing "right."

So what's up with that?

Why does it seem to be so hard to do something that should be so simple?

Well, you're probably making one (or perhaps both) of the following mistakes that can hold you back from making the money you really want from your site.

First...

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Mistake #1: Buying into the "gold rush"

Far too many well known gurus and trainers buy into the "gold rush" approach to online marketing.

You've seen the ads on Facebook, on Linked In (and just about everywhere else that ads can be bought) pushing the latest trendy tactics, strategies, technologies and fads.

From Facebook chatbot marketing, Facebook live marketing, Instagram marketing, LinkedIn automation, Twitter, Facebook ads, Content Marketing, Youtube, and I could go on.

Whatever the shiny new object, the gurus are guaranteed to get far too excited about it, and end up losing perspective.

"It's easy to lose perspective and make it all about the tactic."

I'm here to tell you that it's dangerous to build your business based on the hottest tactics and strategies, because if you take even just a second to learn from history, you'll see that there are literally thousands of trends, tactics, technologies and platforms that were once household names.... that once ruled the Internet... Then from one day to the next almost, are simply not in the conversation any more. (Platforms like Blab, MySpace, Second Life, Geocities, Google Wave and Google Plus to name just a few.)

The internet graveyard is full of technologies that, just like the gold rush, came and went pretty quickly, leaving frustrated business owners with nothing to show for the hundreds or even thousands of hours they invested.

And I get it! At the height of the gold rush "boom" -- it's easy to lose perspective and make it all about the tactic.

I see business trainers getting super enthusiastic about these strategies and sharing them indiscriminately with anyone who will listen as the be-all-end-all solution to online business success and world domination.

"Hey! All you gotta do is _______ (fill in the blank with your favorite strategy) and badda bing badda boom, you'll be getting all the traffic and leads you need to have a successful business... and, of course, start making money while you sleep!"

Unfortunately, they've forgotten that having an online business is just like having a regular business that uses the internet to attract and serve new customers.

Mistake #2: Your business may not yet be ready for many tools, tactics or strategies

I get it. Shiny objects are sexy.

The thought of getting your message out to thousands or even tens of thousands is an incredibly attractive one.

I mean, who wouldn't salivate at the thought of their message, their brand, their products being everywhere, at the push of a button?

But here's the thing -- I've literally lost count of the amount of coaches I've seen who start running Facebook ads, or begin content marketing, or buy Linked In automation tools, or chatbot subscriptions before they've gotten their main marketing message down.

They get swept up in the frenzy of buying into these tools, tactics, and strategies before they're ready for them. They're trying to sell their services to a big audience before they've dialed in the skill of selling to a single person.

As I like to say:

Before you can make money while you sleep, you need to be able to make money while you're awake.

It's not your fault though. I blame the money-hungry gurus and business trainers who have developed a kind of amnesia about what it really took to get them where they are.

You read their sales pages and watch their videos, and they carefully neglect to mention the years of work they put in to fine-tune their marketing message, their offers, their marketing and conversion before the strategies they're pitching YOU were profitable for them.

And instead of letting potential students know exactly who's in the position to benefit from their strategies and who isn't, they market their tactics as a one-size-fits-all magic bullet solution and accept everyone into their programs, whether or not they're ready to benefit from that strategy.

The problem is that the people they're teaching may or may not be ready for that particular strategy.

If you're just getting started, (or if you're already in business, but still working out your biggest value to the marketplace, or mastering your sales conversation,) then you have no business starting a podcast, or running ads on Facebook.

Even worse, implementing all this stuff that you may not be ready for has the added effect of adding a lot of "busy work" to your plate, without producing the results that you're really looking for.

GOOD TO KNOW
  • When they say, “I’m going to…” lose weight, write a book, quit smoking, etc., you know they’ll actually do it.
  • Each time you try, it's a yo-yo. You start, hit a roadblock, lose motivation, then beat yourself up for not finishing.

This in turn leaves you feeling exhausted, overwhelmed, broke, and wondering what you're doing wrong.

Best case, you may get a little extra traffic, but if your website isn't set up to convert them into paying customers as effectively as it could be, then what's the point?

Listen, you're not doing anything wrong. You're simply using the right tactics & strategies, but at the wrong time in your business -- before you can really, truly benefit from them.

Here's the one critical thing you need to know right now...

Your surest road to success is in having a website that aligns with your business needs NOW, how you can most easily make money right NOW.

For example:

  • If you're only just getting started, and looking to make your first dollars as a coach, then there are only a handful of marketing activities you should be doing, and there's a very specific, simple site that you should have that will quickly bring your first dollars in
  • If you're in the zero to $20,000 per year revenue range, then there's another type of site and another set of marketing activities that will be most effective in taking you to the next level.
  • And if you're in the $20K-$100K per year range, then there's a third kind of site and set of marketing activities I'm going to tell you about that will be most effective for you.

Long story short, the secret to making money with your website isn't in executing tactics and strategies that don't suit your business. The secret is in having a site that's optimized for how your business needs to make money now, not in the future.

And the way to do that is to align your site with your ideal business model -- in other words -- align your site with the way you can most easily make money in your business right now, and optimize your pages for that.

With that said, let's talk about the 3 coach business models, and how they relate to how you should market your business and set up your website.

Trust me, this is going to blow you away...

Section Three

Introducing the 3 coach business models

There the 3 core business models for coaches and they all come with a different kind of website that will make business easy, fun and energizing for you.

Coach Business Model 1: Blue Sky

If you're thinking of starting a coaching business, or if you've started it recently then you're probably "Blue Sky". Here's how to know if you have a "Blue Sky" business:

  • You don't yet have 100% clarity on what you offer, and you're still defining your packages (ie: what you sell)
  • You're still learning how to talk to people about what you do and get clients and you aren't able to generate leads reliably yet
  • You haven't earned any money yet, or you're generating less than $2,000 per month consistently

This is the stage when you're first getting started and anything is possible! You're excited and the sky's the limit

During this stage you start the work of figuring out who you really serve and what you need to speak to them in order to inspire them to invest.

If you refuse to focus on just one very clear customer niche, and help that person, you won't ever leave Blue Sky.

To do this, you must narrow your focus, and make a choice to focus on 1 very clear niche, and then you simply start talking to those ideal prospects, one-on-one.

IMPORTANT: You don't need technology, subscriptions, automation tools, or anything else like that. You just need practice speaking your message, getting feedback, fine-tuning, and then trying again.

As you determine what your market wants, where the big pain is, and how you're best suited to alleviate it, you'll start to create your packages -- ie: what you're going to be selling to your customers.

Once you have your package(s), then you start to sell it, again, one-on-one. Doing it in this way gives you the CRITICAL feedback that you need on how to pivot and adjust what you're saying & selling so that you can sell it reliably, consistently, whenever you wish.

Once you begin to consistently bring in $2,000 per month, every month, then you're ready to move into the next business model -- "Call Me".

If you're in Blue Sky, then in the next section you'll see how this business model DIRECTLY influences the kind of site you should build. You're going to see how knowing your business model makes everything so much easier when it comes to knowing what you should put on your site. And plus, you'll have a clear plan for what to do at every step in order to grow your business.

Coach Business Model 2: Call Me

You enter the "Call Me" business model when you understand more or less what you do and who you serve (though you still may not have 100% crystal clarity.)

At this point, you've gained a little momentum. You're starting to bring in money more consistently, but probably not as much money as you want -- just yet. Perhaps you haven't found your ultimate niche or specialization yet so you're not 100% sure what makes you different.

This is the business model if you're a coach that earns between $20K and $100K per year without a problem.

Ways to know if you're in the "Call Me" stage:

  • You're comfortable talking to people about what you do, how you do, and you have your packages defined and can sell them with some degree of success
  • You primarily get new clients through one-on-one conversations with prospects, either on the phone/Skype, or through email
  • You sell coaching, advice, or consulting and you mainly deliver it either in one-on-one sessions, or one-to-small-group.

I call this the call me stage of business development because in Call Me, you get new clients through speaking to prospects one-on-one.

Whoa! Watch Your Step!

It's tempting to want to skip this step.

In fact many entrepreneurs who want to build an online business try to jump straight into a later step, because, let's be honest -- working one-on-one with people can seem a little "boring" or traditional, especially when you hear about all the automated ways to make passive income on the internet while you sleep.

At the start, there's no better way to refine your skills than talking to and serving people 1 on 1.

So a lot of people want to get right to the big email list, and the thousands of customers, and I can't blame them. I LOVE having a big email list and thousands of customers, but the truth is I didn't start there. I started serving customers 1:1 and discovering my true value from that personal interaction, which is what made the later stages possible.

Here's how I like to explain it -- before you can make money in your sleep, you have to be able to make money while you're awake... and the fact is that there's no better way to refine your skills than talking to and serving people 1:1!

Once your revenue hits between $100K and $250K per year, you may choose to move into the List Build business model. (NOTE: Some people choose to stay in Call Me -- because they value the relative simplicity of that business model, in comparison to List Build, which you'll learn about next.)

If you're in Call Me, then in the next section you'll see how this business model DIRECTLY influences the kind of site you should build. You're going to see how knowing your business model makes everything so much easier when it comes to knowing what you should put on your site. And plus, you'll have a clear plan for what to do at every step in order to grow your business.

Coach Business Model 3: List Build

This is the business for more advanced and experienced coaches who earn more than $100,000 per year, have an audience or mailing list, and who offer mainly one-to-many coaching, training or information products.

Ways to know if you're in the "List Build" stage:

  • You have your value proposition completely dialed in, know who you serve, and how to talk about in way that gets people really excited
  • You rarely do one-on-one services any more, but when you do, it's for a premium price
  • You write books, do podcasts, or speak, and have evergreen backend products, services or programs to offer people when they come to find out more about you online

I call this the List Build business model because you get new clients by building your email list and marketing to that list.

You've probably heard the expression "the money is in the list" and that's true to a certain extent.

But it's only true once you have valuable offers that convert to your audience... that's why it helps to start with Call Me to test and establish your value before leaping into List Build, unless you're selling software or physical products.

The List Build Stage is super exciting and it requires more systems, team, marketing and resources to support, as you're often going from serving a dozen clients to serving hundreds or even thousands of customers, many of whom you may never meet or talk to directly.

Which of these 3 stages are you in?

Make a note of it, and then turn to the next page where:

  • I'm going to show you the kind of site you need to have that will MOST compliment the stage you're in and help you make money right NOW, and also
  • I'll show you how to get to the NEXT stage as quickly as possible if that's your desire.
Download the free PDF:

Don't have time to read the whole Ultimate Coach Website guide right now?

No worries. Let me send you the full 35-page guide as a PDF so you can read it when it's convenient for you. Just let me know where to send it (takes 5 seconds):

YES! GIVE ME MY PDF

Section Four

Revealed: the 3 Unique Coach Websites

Not surprisingly, the 3 business models you just learned about match up perfectly with the 3 kinds of coach websites.

Here they are:

The Blue Sky Site

  • The easiest way to get started
  • Turn visitors into subscribers and clients on one page
  • Best for emerging entrepreneurs who want to get their site done fast so they can stop messing with their site and start making money

Keep reading, in the next section, I'll show you exactly what goes into this site, so you can build it yourself!

The Call Me Site

  • The fastest way to a profitable business
  • Turns website visitors into conversations where you can directly sell someone something
  • Best for coaches, consultants, creatives, independent professionals or service providers whose business model is based primarily on 1:1a dvice and services

Keep reading, in a later section, I'll show you exactly what goes into this site, so you can build it yourself!

The List Build Site

  • The most common type of "internet marketing" site
  • Turns visitors into subscribers to your email list
  • Best for online business owners that sell trainings, info products, group coaching programs, or physical products

Keep reading to learn more about each site, how to built yours quickly, and remember: the secret to making money with your website is choosing the site that corresponds with your current business model. Try to create a site that's ahead of your business is a recipe for failure.

INTRODUCING

The Blue Sky Website

This is the site for you if you're thinking of starting a coaching business, or if you've started it recently

Download the free PDF:

As we've already established, when you're just getting started, you're still figuring out a lot of important stuff, like:

  • what you're going to offer/sell
  • how you're going to sell it
  • what you'll charge
  • how to find prospects
  • the words you'll use to sell it

That's a lot to think about, and it's for that reason, it's important that your new website be very easy and quick to get up and running. And unfortunately, this is where most coaches go wrong.

Someone tells you that you need a 10 page site, and because you don't yet know how to talk or write about what you do, it's easy to end up with a site that's "under construction" for months (or years). A site you're embarrassed to send people to.

It doesn't have to be that way.

If you're a coach in the "Blue Sky" stage of business development, your site should consist of a single page that contains the important facts about what you do, how to get in touch with you, and nothing more.

This frees you to get on with the important stuff in your business: finding people who need what you do, getting practice talking to them and getting better at selling yourself and your solution. (After all, before you can make money while you sleep, you need to be able to make money while you're awake.)

What you DON'T need:

  • a giant, multi-page website
  • a mailing list
  • an evergreen funnel, webinar or group products or programs

All of these things take you away from the CRITICAL work of your business which is getting practice talking to people about what you do, getting paid for what you do, and keeping the lights on so you can build your business.

What makes a LOT more sense:

  • a concise single-page website that encourages people to contact you directly, or schedule a call with you

We believe the Blue Sky site is the best way to start, because your site is bound to evolve rapidly as you get out there, talk to people, figure out what your business actually is and what your ideal customers actually want to buy.

This is the style of site for you if you're considering starting a business, or you're newly in business, and your revenue is currently less than $20K/year. The goal is to give you a beautiful home on the web that will bring you customers, clients, income, without bogging you down in a site creation project that sucks weeks or months of your time.

Deconstructing the Blue Sky site

Depending on the kind of business that you have, there are lots of ways to build a Blue Sky site. In the following section, I'll show you a version of the Blue Sky site that's oriented towards coaches who get new clients through offering discovery sessions.

[ SHOW COMPLETE HOME PAGE ]

Section: Branding & Nav Bar

Important to know:

  • Always minimize your company branding or logo at the top of the site, so the focus is less on you and more on what your visitor is looking for. Don't be that person who's in love with their logo and thinks everybody else should be too :)
  • You'll see there are just 3 navigation options. Instead of linking to separate pages, on the Blue Sky site, these link to sections on the one page.
Blue Sky Section 1: Hero Banner

Sites these days are now hyper-graphical, and "Hero Banners" are a great way to grab attention and send the signal that you're "for real."

Your hero banner with a compelling image and a headline that addresses a specific problem your visitor might be having, along with a big button that launches a "pop-up" where someone can request a discovery session with you.

Important to know:

  • Your Hero Banner is the focal point of your page and should be optimized for the action that you most want people to take -- which is requesting a discovery call or session
  • You want as many people as possible to click that button to schedule a call with you, because in this business model, it's how you figure what your customers want and how to give it to them
  • You'll want to choose a beautiful, high-quality image that's strongly "on brand" for you, that sends the right signals about you and your business
  • Create a 5-10 word headline. Anything more will be too much and too hard to read in your Hero Banner
  • Create a one paragraph piece of text that will sit below your headline, to provide more context about what you do, or who you serve
  • Finally, your call to action is a giant button that really grabs attention from the first second. Setting up your button like this means anywhere from 1-5% of your visitors will take this action (in a world where most people struggle to get anyone to take action.)
Blue Sky Section 2: What You Do & Why It Matters

Now that you've gotten attention, it's time to share more about who you are, what you do and why it matters to your visitor. In addition to text, you can use either a video or photo in this section.

Blue Sky Section 3: Graphic Quote

Create visual interest and showcase your brand voice by featuring a single graphic quote that captures your philosophy.

Blue Sky Section 4: Education

In this section, you can take the opportunity to go deeper into the value of what you do by explaining how you do it. Finally, explain more the value of getting on the phone with you and end with a call to action to claim the discovery session.

Blue Sky Section 5: Your Next Steps

In this section You want to paint a picture for the visitor what their first steps look and feel like working with you. At this stage, sketch out what their experience with a discovery session will be like. Go into a little detail, and then add a button underneath calling them to take the action to book their session with you.

Blue Sky Section 6: Social Proof

The best form of social proof is not what you say about yourself, but what others say about you. This testimonial area can feature a great quote from someone who previously claimed a discovery session.

Blue Sky Section 7: Last Thoughts & Final Call to Acction

Last piece of content on the page. It's an optional opportunity to leave your visitor with any final thoughts if you'd like to -- along with a final Call to Action to book a discovery call with you.

Blue Sky Section 8: Extended Footer & Legal Links

By laying out all the sections of your site, in a simple, organized format, you're showing visitors everything your one page site has to offer, and allowing them to choose what they want to do and where they want to go.

Plus, as a bonus, you can even slip in a last, last, last call to action button, inviting the visitor to claim a complimentary discovery session with you.

NOTE: If having this many buttons on the page feels pushy to you, then don't worry. This is simply like positioning your offer in the right place. If your visitor isn't ready to click at the top, they might be ready to click at the bottom. The extra button will feel like a gift to them if it's there and waiting for them when they need it.

CALL OUT BOX: Get this exact site for your business now at Heroicnow.com and be up and running TODAY!


INTRODUCING

The Call Me Website

This is the site for you if you sell coaching, advice, or consulting and you mainly deliver it either in one-on-one sessions, or one-to-small-group.

Download the free PDF:

The "Call Me" Website

This is the site for coaches who have started to make money more consistently -- more than $20K/year on the low side, and between $100K and $250K on the high side.

In contrast to the Blue Sky site, the Call Me site is a multi-page site that has pages dedicated to explaining the different ways people can work with you.

  • If you're on the lower end of the revenue spectrum (~$20K/year), you're quickly getting MUCH more comfortable selling what you do, and are starting to have success enrolling people into 1:1 premium offers.
  • On the higher end, your 1:1 packages are very premium, and you've started to crack the code on working with smaller groups too.

No matter where on the spectrum you sit, the #1 job of your site will be to steer people into the product, service, program, course or offering that you most want them to take. It could be a discovery call for your ultra-premium-level, 1:1 coaching package, or it may be your 1:many group program.

A word to the wise...

Don't make the mistake of trying to scale to help millions of people at this stage. That's a huge mistake.

What they don't tell you is that serving millions takes a BIG team behind you and a HUGE investment in technology. And if you try to go straight there without building up to it, it's guaranteed that you'll burn out and run out of money because YOU'LL be the one up at midnight, figuring out the technology, doing the customer support, the fulfillment of the programs.

Also, the reality is that it's a LOT easier to sell 10 people a $10K program than 2,000 people on a $50 product. And you can do it WITHOUT technology and WITHOUT a team too.

I've seen it happen over and over and over -- trying to get right to List Build stage without the steady progress of moving through Call Me will lead to you burning yourself out and quickly running out of money because there's no time to keep the money coming in, which is what keeps the lights on.

That's why the function of "Call Me" website is to grow your business from $20K/year to $100K+/year with the same activities, selling higher and higher level premium-priced packages get you to the 100K+ level and beyond.

Interestingly, many coaches simply choose to stay in Call Me their entire career, riding it all the way up to $1MM/year and more, because they just don't want to have to deal with hiring and managing a team, investing huge amounts of money into a technology infrastructure and 80+ hour work weeks.

Naturally though, if your goal is to grow beyond that, the way to do it is to slowly begin to offer more leveraged programs to help more and more people at once, while at the same time you slowly and safely work on building your base on technology, your team, and your own capacity to manage it all.

Very few people know the Call Me site exists, and it's something we developed after watching so many of our students struggle with List Build sites before they were ready to "go big."

Deconstructing the Call Me site

There are lots of different versions of the Call Me Website, depending on the kind of business that you have. Here's an example of a Call Me home page that's oriented towards coaches.

In general, the Call Me home page is not going to be as long as the Blue Sky home page, simply because the Call Me site has more pages. (Don't forget -- Blue Sky is a single page designed to get you up and running FAST.) Call Me sites are usually around 6 pages and are designed for coaches in the Call Me stage of business development ($20K+ in revenue), and take a little more time to fill out.

[ SHOW COMPLETE HOME PAGE ]

Call Me Section 1: Branding and Nav Bar

As always, we've minimized the company branding and logo at the top of the site, so the focus is less on you and more on what your visitor is looking for. In the nav bar, you'll see there are just 3 options. Instead of linking to separate pages, on the blue sky site, these link to sections on the one page.

Call Me Section 2: Hero Banner

Next up, just like on the Blue Sky site, we have a hero banner with a compelling image and a headline that addresses a specific problem your visitor might be having, along with a big button that launches a "pop-up" where someone can request a discovery session with you.

The Hero Banner is the focal point of your page and should be optimized for the action that you most need people to take right now -- which is requesting a discovery session. You want as many people as possible to click that button to schedule a call with you, because in this stage of business development, that's how your business grows.

Call Me Section 3: What You Do & Why It Matters

Now that you've gotten attention, it's time to share more about who you are, what you do and why it matters to your visitor. In addition to text, you can use either a video or photo in this section.

Call Me Section 4: Graphic Quote

Create visual interest and showcase your brand voice by featuring a single graphic quote that captures your philosophy.

Call Me Section 5: Get Started Pathways

Go deeper into the value of what you do and how you do it. Explain the value of getting on the phone with you. End with a call to action to claim the discovery session.

Call Me Section 6: Call to Action #2

In addition to the top opt-in banner, it dramatically boosts conversions from the home page to have 1-2 other opt-ins on the page, especially if you vary the gift each time. So if one offer doesn’t appeal to your visitor, perhaps the other one will. This is a call to action for a consultation that links through to the "new clients" page, where someone can find out more and schedule a free or paid introductory session.

Call Me Section 7: Contact

This section gives your visitor a familiar way to get in touch. The added touch of a map adds to the "trust" factor your visitor will feel.

Call Me Section 8: Social Proof

Social proof can take several forms and the best form of social proof is not what you say about yourself, but what others say about you. Add your best testimonials here.

Call Me Section 9: Extended Footer & Legal Links

The extended footer is designed to catch visitors who have reached the bottom of the page and haven’t clicked on anything yet. By laying out all the sections of your site, in a simple, organized format, you’re showing visitors everything your site has to offer, and allowing them to choose what they want to do and where they want to go.

This version of the "call me" footer includes contact info, links to latest blog articles photo, links to your services and other important pages. Then at the very bottom, there are a handful of legal text and links you need to be compliant with laws and regulations.

CALL OUT BOX: Get this exact site (including all 6 pages) for your business now at Heroicnow.com and be up and running TODAY!


INTRODUCING

The List Build Website

This is the business model if you're thinking of starting a coaching business, or if you've started it recently.

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The "List Build" Website

As you know by now, List Build is the business model you go into when you decide you want to start scaling up to serve more people.

It also involves a larger team (because you can't do it all yourself), and a significantly larger investment in technology to do right.

Coaches will typically enter List Build at around the $100K/yr in revenue, but it's completely up to you. Many coaches prefer to stay in Call Me because it's something they can run themselves without a large team or huge technology & infrastructure needs. But some coaches feel the need to serve millions, and the List Build business model and site is the way to path to get there.

The List Build Site's #1 Goal

The #1 goal of the List Build business model is to build as large a mailing list as you possibly can -- therefore, the #1 goal of a List Build site is to turn a new lead or website visitor into a subscriber to your email list.

Once you have someone on your mailing list, it's then quite easy to followup with them using an automated tool to build a trusted relationship, and to position your group programs, evergreen information products and events as the natural solution to whatever problem they have.

IMPORTANT: If you don't have these backend products & services yet, you MUST go back to Call Me until you have them developed! Otherwise, any time or money you invest in a List Build site will be wasted, because you won't be able to monetize the traffic.

Deconstructing the List Build site

While every single page of a List Build site can and should be optimized to build your list, we wanted to give you an in-depth tour of the most important page of them all: the List Build home page.

The following example is oriented towards coaches, consultants and creative professionals.

[ SHOW COMPLETE HOME PAGE ]

List Build Section 1: Hero Banner

Next up we have a hero banner that contains a logo, a navigation area, along with a compelling image and a headline that addresses a specific problem your visitor might be having, along with a big button that launches a "pop-up" where someone can enter their email address in exchange for some kind of gift in return.

As always, we've minimized the company branding and logo at the top of the site, so the focus is less on you and more on what your visitor is looking for. In the nav bar, you'll see there are just 3 options. Instead of linking to separate pages, on the blue sky site, these link to sections on the one page.

  • Just like before, we've minimized the company branding and logo at the top of the site, so the focus is less on you and more on what your visitor is looking for. In the nav bar, you'll see there are just 3 options. Instead of linking to separate pages, on the blue sky site, these link to sections on the one page.
  • You can offer a gift of information, training, valuable digital resource, a free-plus-shipping offer, or anything else that your visitor might value -- and deliver it to them either on the confirmation page, or via email.
  • The Hero Banner of your home page is the focal point of your page and should be optimized for the action that you most need people to take right now -- which is handing over their contact information. You want as many people as possible to give you their email address, because at the List Build stage of business development, that's how your business grows.
List Build Section 2: What You Do & Why It Matters

Now that you've gotten attention, it's time to share more about who you are, what you do and why it matters to your visitor. In addition to text, you can use either a video or photo in this section.

List Build Section 3: Get Started Pathways

We call this our "Pathways" section and like to compare it to an air traffic controller who waves their signal lamps to guide planes to the right gate. Whether you choose 1, 2, 3, 4, 5 or even 6 pathways, the idea here is to segment your audience based on who they are or what they’re interested in, so they click through to a page that speaks directly to them and what they’re likely to want.

List Build Section 4: Social Proof

Right under our "pathways" we’ve put social proof in the form of testimonials. We’re asking a lot of our new visitors to click deeper into your site (after all, on most websites 50% of visitors usually never make it beyond the first page), so we want to reinforce the click options above this section with social proof. The best social proof is not what you say about yourself, but what others say about you.

List Build Section 5: From the Blog

Your blog is all about providing value around what your ideal clients are actively looking for, the problems they have and the solutions they are hoping to find. We like to feature your 3-5 most recent blog posts on the home page to reinforces that your site is an active resource. Visitors can come back time and time again to get the most current, useful and trusted info about your topic or niche. By incorporating social share and comment indicators on the blog posts, you’re also showing that you have a following. That other people look to you for insight and advice... and your site has a pulse.

Final Call to Action

In addition to the top hero banner, it dramatically boosts conversions from the home page to have 1-2 other opt-ins on the page, especially if you vary the gift each time. So if one offer doesn’t appeal to your visitor, perhaps the other one will. If you make your income from both building your list and getting people on the phone, you can make this second call to action a "call me" offer.

I always like to cap each page with an opt-in, so if someone has gotten down to the bottom of the page, you’re giving them one more chance to sign-up and continue their journey with you. You’re not making them scroll all the way back up to the top of the page to take the action you want them to take, you’re making it easy and convenient for them.

Extended Footer and Legal Links

Like Call to Action #2, the extended footer is designed to catch visitors who have reached the bottom of the page and haven’t clicked on anything yet.

By laying out all the sections of your site, in a simple, organized format, you’re showing them everything your site has to offer, and allowing them to choose what they want to do and where they want to go. I also recommend incorporating one final "list build" call to action here.

Extended footers appeal to the 40% of the population with the "methodical" personality type, who like to read everything before making a choice about you.

Then at the very bottom of your site, it’s important to include the legal text and links you need to be compliant with laws and regulations. This is where things like Terms & Conditions and your Privacy Policy go.

CALL OUT BOX: Get this exact site (including all 6 pages) for your business now at Heroicnow.com and be up and running TODAY!

Section Eight

Want a beautiful site exactly like this for your business?

As you can see, a lot of decisions go into making a home page that converts new visitors into the kind of action-takers that you need to grow your coaching business.

Hopefully after reading this report you now have a better understanding of what kind of site is best for you, whether that's a List Build, a Call Me, or a Blue Sky site.

The next thing you might be wondering is: information is great, but how do I get a site just like this for MY business?

Introducing Heroic -- the quickest, easiest & best way to instantly get a gorgeous site that will build your business.

Claim the perfect site for you right now at Heroic!

INTRODUCING

Davina Detrik

I've no experience building websites, completely tech challenged & I needed a website built within hours. Worse, I'm obsessed with details, a control freak, and a total design snob. A recipe for disaster? Not if you have Heroic.

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I used Heroic to build a website overnight!

It is so intuitive that even a person with zero tech savvy can look like a total rockstar.

Instead of wanting to pull my hair out, it was so user friendly, that I found my energy being spent on being creative in the design process. And for the design snob in me, Heroic has amazing features like keeping your colors, fonts, and headings all organized. It sets you up to look like a total PRO.

When I sent people to my website, I had so many people fall in love with the site! When they found out I did it myself, they thought I was trying to keep my web designer a secret. Heroic gave me everything I wanted... control, high end design, and the ability to do it fast and with ease. Heroic is a game changer, no degree in web design required.

So what happens when you have a web presence that people take seriously? Intrigue, credibility, and SALES. With our Heroic site, we generated 60k in sales within the month. Keep in mind, this is starting with nothing. No website, no online presence outside of Facebook, and no list.

Starting a company means you have to step outside of what you love to do and do everything that needs to be done. Sometimes that includes building a website. Heroic gives the solopreneur the edge that bigger companies with bigger budgets have. You can be one person at your kitchen table, but you don’t have to look like it, and you shouldn’t.

"With our Heroic site, we generated 60k in sales within the month."

Get the Perfect Site for Your Coaching Business, FREE!

In just a couple quick minutes, you can have the perfect site for your business up and running, and actually building your business.

Sound unbelievable? Check out Heroic's range of amazing, FREE Coach sites right now, and get started today!

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